São Bento Station

brand/identity 


task

Develop in-depth brand identity for charming UNESCO World Heritage site.

outcome

Ecletic, textured visual langauge that communicates the site’s purose while playing with vibrancy and perspective.




The world’s most historic, yet functional train station.


São Bento Railway Station holds over 20,000 hand painted tiles and illustrates blue-washed eras in Porto, Portugual’s rich history. The station serves thousands of tourists and commuters. Below are first explorations. 



São Bento Station serves a purpose of duality: to teach and to travel, of beauty and of function. It feels modern yet ancient

















Behind the Scenes



Train Network

ideation

Tilde Inspired Type

ideation

Azulejo Pattern Forms

ideation


Refinement + Brand











whatcha doing down here?!
you might as well take a bear



Copyright Tessa Baum  2024