São Bento Station

brand/identity 


task

Develop in-depth brand identity for chamring UNESCO World Heritage site.

outcome

Ecletic, textured visual langauge that communicates the site’s purose while playing with vibrancy and perspective.




The world’s most historic, yet functional train station.


São Bento Railway Stationholds over 20,000 hand painted tiles and illustrates blue-washed eras in Porto, Portugual’s rich history. The station serves thousands of tourists and commuters. Below are first explorations. 



Train Network

ideation
 

Tilde Inspired Type

ideation
 

Azulejo Pattern Forms

ideation
 


Refinement + Brand



São Bento Station serves a purpose of duality: to teach and to travel, of beauty and of function. It feels modern yet ancient





Photography 




Application 

 





Print + Info Assets

 







Seven Language Typesetting/Signage











whatcha doing down here?!
you might as well take a bear



Copyright Tessa Baum  2024