Design a multi-channel subbrand of NYC Parks Greenthumb to serve as the marekting creative and identity of the organization's first nationally reaching conference.
Planting Seeds of Resilience
GreenThumb’s National GrowTogether Conference is an inspiring four-day gathering of community gardeners and leaders nationwide will celebrate the power of urban green spaces and community gardening in New York City. All activities are free and open to the public.
Out of Home Marketing
Parks’ goal was to increase the conference’s enrollment by 20% to fit the expanded capcity of the conference’s venue, the CUNY Graduate Center. Parks’ implemented digital ads on social media and public ad spaces like LinkNYC kiosks.
Expanding the brand
In previous years NYC Parks GreenThumb’s conference did not utilize unique brand elements. This year the conference vastly expanded its reach and offerings. With goals to further improve on the experince of the event, I worked to give this event a bespoke, warm, and welcoming tone.
whatcha doing down here?! you might as well take a bear